A customer touchpoint is defined as any way that you “touch” a customer or potential customer during the entire relationship lifecycle with your business. While this may seem like just another term for internal customer service processes, it is actually much more.
Rieva Lesonsky, CEO of GrowBiz Media, shares 4 tips for making sure your business gets found on the internet. Read more
Using loyalty programs, providing good customer service, offering socially responsible marketing and creating mobile apps helps you build strong customer relationships. Read more
Traditional marketing methods, such as direct mail, advertising, public relations, events and referrals, are still effective ways to attract and retain customers. Read more
When it comes to starting a business, there’s often some confusion about the process of business name registration. How are trade names and trademarks different? Read more